Account Management and Sales Skills

Managing accounts is all about understanding as best you can the network of relationships that make up complex organisational life. Organisations that consume our products and services have changed dramatically over the last decade and old account management strategies may well no longer be so useful. Today’s successful account manager is best served by a system that can assist them in every stage of the account management process, from preparing an account strategy to executing and following it up.

Our AM workshops are highly practical, and focus on real accounts that the participants bring to the sessions. They leave with a simple system that they can apply immediately to build and improve their relationships with all of the key decision makers in the account, as well as feeling much more confident in their ability to influence the account for improved business results.

These workshops are particularly useful for Account and Sales managers, and can equally be adapted for Sales Teams looking for a different account strategy and approach.

Sales skills

The lifeblood of business organisations is and will always be sales. However, the beliefs, attitudes, skills and behaviours of the very best salespeople transcend selling and can be applied to any role that involves influencing and persuading others. After all, that is what selling is; persuading another entity, usually in the form of a person or people, to willingly buy something from you.

We run a variety of different types of Sales, Influencing and Persuading workshops that change according to your context and what you want to get from it at the end. The workshops are applied to pure sales, as well as to improving any member of your organisation’s ability to persuade and influence others more elegantly.

We are all selling something to someone, so it makes sense to more fully understand the psychological processes involved, and to steadily master them so that you can get more buy-in from more people.